
Kaufmann, serving the automotive industry since 1929
Founded in 1929, Kaufmann has established itself as a historic and essential player in the distribution of spare parts, lubricants, and garage equipment in Morocco. With nearly a century of expertise and partnerships with the largest international brands, Kaufmann supports automotive professionals in their daily performance. Our mission is to guarantee our clients quality, availability, and innovation, through a complete range covering all maintenance and repair needs. Thanks to our network, know-how, and the trust of our partners, we contribute every day to advancing the automotive sector in Morocco.
Certificates & Institutional Partners
Kaufmann is certified according to industry standards and is a member of leading professional associations. We maintain a demanding relationship with our institutional partners to uphold high standards: regulatory compliance, useful innovation, sustainable competitiveness, and the dissemination of best practices for workshops.



Our values, our daily commitment
Since 1929, Kaufmann has based its development on strong values that guide our teams, our decisions, and our relationships with our clients.
Customer satisfaction
We place customer satisfaction at the heart of our priorities by offering reliable products and quality support.
Commitment
Each employee is fully committed to contributing to collective success, in a spirit of responsibility and respect.
Quality & Expertise
With nearly a century of know-how, we guarantee services and products that meet market demands.
Continuous innovation
We stay attentive to the market to anticipate tomorrow’s needs and continually improve our offer.
Kaufmann, a player committed to digitalization
For several years, Kaufmann has been investing in the digitalization of its services to better support automotive professionals. Our goal is clear: to offer modern, fast, and accessible solutions adapted to the new challenges of the sector. To achieve this, we have built an internal team dedicated to digital development and also collaborate with specialized partners to guarantee innovative and efficient solutions. Thanks to this approach combining local expertise and external know-how, Kaufmann strengthens its proximity with clients and ensures an optimized experience, whether in order management, access to technical information, or logistics tracking. Our commitment is to put digital at the service of performance and to contribute to the evolution of the automotive sector in Morocco.
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