Our History
Since 1929, Kaufmann has supported automotive professionals in Morocco with reliable technical solutions, backed by trusted brands and proven expertise.
Creation of Kaufmann in Casablanca
Founded by Albert Kaufmann in Casablanca, the company became one of the first distributors of the Bosch brand, specializing in diesel and electrical parts.
1950s — Commercial Expansion
Launch of the first workshop for diesel component repair and an electrical repair workshop, both equipped at the time with state-of-the-art test benches.
1960s — Showroom & Service
Creation of modern reception areas and a structured customer service, highlighting product innovations.
1970s — Site Modernization
Expansion of facilities and optimization of logistics flows to better serve professionals nationwide.
National Coverage
Gradual expansion of distribution and structuring of technical support for garages and resellers.
New Headquarters
Relocation to larger premises located on Boulevard Moulay Ismaïl.
First Bosch Car Service
Launch of the first Bosch Car Service in Morocco.
Liqui Moly & Meguin Partnership
Start of the partnership with LIQUI MOLY and MEGUIN in Morocco.
Business Diversification
Expansion of the product portfolio and technical services for multi-brand workshops.
Opening of Morocco’s Largest Bosch Car Service
Inauguration of the largest company-owned Bosch Car Service in Morocco, offering full bumper-to-bumper service.
Training Center
Opening of our automotive training center.
New Garage Equipment Showroom
Inauguration of a new showroom dedicated to garage equipment.
Digital & B2B Acceleration
Implementation of digital tools and B2B platforms to simplify ordering, tracking, and technical support for partners.
ISO 9001 Certification
Achievement of the ISO 9001 certification, confirming the quality and compliance of Kaufmann's processes with international standards.
